I had the immense honor of once again serving on the jury for the DesignEuropa Awards, which this year surprised us with some fantastic new developments and incredible projects. This prestigious event continues to attract the best designers from across Europe, and it's heartening to see how the awareness of intellectual property protection is growing, along with the thriving innovation in Europe.

Today, I'd like to share something very personal and close to my heart. It's about Dieter Rams – the man who not only inspired me to become a designer but has also been shaping and inspiring entire generations of designers around the world for nearly 70 years. It’s an immense honor for me to have been a member of the jury in this year’s Design Europa Awards, where Dieter Rams received the Lifetime Achievement Award. This recognition is an indescribable honor and a professional pride for me.

AI cannot replace industrial designers. While it can assist in the design process, it lacks human intuition and empathy, vital in understanding user needs. The designer's unique value lies in blending technical knowledge, creativity, and empathy. Success hinges on merging human creativity with AI's capabilities